Bill Dillard

United Technologies is a large worldwide manufacturing and technology-based company. How do you discover and learn about every industry they touch? Simply use their logo icon as an asterisk on striking visuals of their unexpected products and direct them to the specific website page.

Print

Augmented Reality Web and Mobile

Recruitment

Scholarship promotion

No matter the times, The Hallmark Gold Crown Store is still a place to find the true meaning of Christmas. Using retail language, but with a twist, consumers got the message they will be able to bring home just what matters most.

:30 TV

Print

In Store Promotions

Mobile Promotion

Heidelberg is an international premium manufacturer of printing presses, equipment, supplies and service. They can talk for hours about their amazing engineering and superiority, but it was time to make a showcase their fundamental product benefit to the craftsmen, the artisan, THE PRINTER.

Web Content

Print

Movie Sponsorship and Promotion

Kellogg’s Frosted Flakes. What better brand to bring awareness to the plight of wild tiger population expected to be extinct worldwide by the year 2022? With the help of the World Wildlife Federation, this is a program to engage kids and adults through packaging, web and ambient and raise money to help the Tiger survive.

Retail Promotion

Outdoor Activation

Sponsorship

Social Media

Sikorsky manufactures three different helicopters, each with its own unique capabilities. No matter how the helicopter is configured, they have always been designed with one capability in common... the power to save lives. Sikorsky helicopters have saved over 60,000 lives in the last 10 years alone. It was time to tell this emotional human story first. 

Print

Dimensional Outdoor

Promotional Installation

History Channel TV Documentary Sponsorship

Crayola Crayons have been around for years. And for many of us, it’s how our interest in art began. But as support for the arts is shrinking, how do you reinvigorate an interest in art for technology-driven kids? We commissioned ten well-known artists to create work using only a box of 64 Crayola Crayons as their medium. Then we took the show on the road, kids were able to participate and become part of the national show.

School Poster and Print

Art Gallery Kid Engagement

Art Gallery Showing

Heidelberg packaging is a growing trend in the sheet-fed printing world. And only Heidelberg products can meet those needs for quality and speed. So why not present our packaging hardware in a packaging box and design to show off its capabilities? It’s a packaged approach to packaging.

Print

Direct Mail Bounceback

Trade Show Installation 

Comfort Inn is a national, value hotel chain that caters to the family vacationer who just needs a consistent, comfortable experience they can depend on after a long day. A pool, hot breakfast, free internet and reward points included always brings you back.

Print

Social Media

On Propert Promotion

American Makers. The brand says a lot about the man who chooses it. Tough, independent and self-sufficient. So it makes sense when you win a prize in the American Makers Promotion, you need to build it yourself. 

Tip of the Lid. Copenhagen is 100% American grown. So why not say thanks to the Service men and women who have stepped forward to protect this land? With a simple photo download tipping your Cope Lid to the land you love, Copenhagen donates $25 to the Farmer Veteran Coalition — an organization dedicated to helping veterans get started in Farming.

Own the Hunt. An on-going promotion that appeals to the Copenhagen dipper and his pursuit, Own the Hunt is all about craftsmanship and the journey to excellence. The promotion is in three parts: Prepare/ Pursue / Preserve, each with its own quiz question, comments section and hundreds of prizes.

Intel has a full range of core processors that fit your needs. How do you find what is right for? Simply by using the slide bar, whatever your interest, whatever is inside you, be it just surfing the internet all the way to editing music and films, Intel has a processor that is right for the job. Simple, human and unique, to stand out in the crowded retail environment.

United Technologies is a proud sponsor of the Washington Ideas Forum, a gathering of leaders in policy, business, technology, science, history, arts to engage with journalist. How do you attract attention to your brand in a venue (the Newseum in Washington D.C.) not designed for advertising? We take the message to where they will be, the elevators, stairwells, support columns, walls and floors. Use these areas to create an experience of the brand and message, it's difficult not to notice.

MARK TEN specialty packaging for Las Vegas.

MARLBORO packaging for "Wilderness Promotion".

HEIDELBERG direct mail promoting packaging capabilities, with sample packaging.

HALLMARK FLOWERS outer shipping box packaging.

ACR18 – The American College of Rheumatology’s Annual Meeting in Chicago at McCormick Place. Lilly wanted to get noticed that they were in town, so we painted it red. The message was to let all know that Lilly is a leader in research and development of the painful effects of rheumatoid arthritis.

Sorbabes is a small, growing, gourmet sorbet brand created by a couple of very smart, talented ladies in Brooklyn, NY. Deborah and Nicole brought Chris Strange (copywriter) and myself in on this fantastic opportunity to help with everything from videos, ads, social media to sales meeting brochures. We had a blast, and I highly recommend you give this sorbet a try, it truly is better than ice cream.

Recently, I’ve had the pleasure of working on various McDonald’s projects with Burrell Communications, what a treat. Great agency and people. I’ve selected a number of different projects I worked on with Chris Strange, Rebecca Williams and Lewis Williams. From the Signature Crafted Burger, to a new brand campaign, Breakfast, Breakfast Stacker Sandwiches, Rise for Fries and Black is Golden.